2025–
The Witcher in Concert — global tour
Global co-owner of the tour, from its gamescom debut through 60+ live performances across the US, Europe and Asia. Budgets, project management, expansion, and high-level partner communication.
Work
Full-time on creator strategy. Part-time on everything else that matters.
My day job is leading content creator strategy at a AAA games studio. Outside of it, I write, speak, serve on juries, and take on a small number of interesting extra challenges each year.
Consulting
What I take on.
Selective engagements — usually only one per year, scoped so I can actually be useful.
Community strategy audits
A fresh outside read on your community, the team behind it, and what's actually working.
Team & org design
How to structure community and creator teams so they can survive launches, live-ops, and reorgs.
Public speaking
Sharing insights, learnings and perspectives in keynotes and on panels.
Coaching
Personalised 1:1 coaching for community managers.
Community management in AAA games
A small sample of my work.
Everything in game development is team work — none of this would have existed without excellent colleagues. Entries tied to CD PROJEKT RED, my current employer.
2022
Lucca Comics & Games — 20th anniversary
Co-lead of the studio's presence at the world's second-biggest comic-con: high-level budget and project planning, agency and cosplayer coordination, and producing The Witcher 3: Wild Hunt concert on site.
2021
It's All About You - Community series
Creator and project lead of a global community spotlight series with its own dedicated site, localisation into 13 languages, and over a dozen episodes to date.
2020
Kurzgesagt × Cyberpunk 2077
Conceptualised and supervised the first-ever video game collaboration with edutainment channel Kurzgesagt – In a Nutshell, including script supervision, budget negotiations, and the joint communication plan.
2021
Thank you, Night City
Project owner and initiator of a global Cyberpunk 2077 asset celebrating the journey to release and the community that carried it.
2020
Cyberpunk 2077 global launch x Twitter Gaming
Lead producer on CD PROJEKT RED's side for the official global launch celebration with Twitter Gaming, including a developer Q&A that reached 13.9 million unsponsored views.
2020
Lightning cosplay props
Worked with one of Germany's most renowned cosplay duos on two Cyberpunk 2077 props built for gamescom and other events, plus detailed making-of videos.
2020
Your Night City — illustration contest
Conceptualised and executed a global illustration contest in a team of two, commissioning four renowned illustrators for custom promotional art.
2020
Partnership with Liam Wong — photography contest
Half of the duo that launched the partnership with art director and photographer Liam Wong for a global in-game photography contest.
2019
Cyberpunk 2077 - Samurai Tour
Organised and executed a stand-alone community event series spanning 3 countries and 7 cities to promote Cyberpunk 2077 ahead of release.
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Selected projects
Things I've been part of.
2026–
Creator strategy · AAA studio
Designing and scaling the studio's approach to working with content creators.
2023
Book launch — The Pocket Mentor for Game Community Management
Wrote and published a book on game community management with CRC Press.
Ongoing
Industry juries & initiatives
Multiple juries and community-focused industry programs.
Various
Speaking & coaching
Talks and coaching at industry events, studios, and universities.
Have a community problem you can't quite name?
I'll happily tell you if I'm the right person to help — or point you toward who is.
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